Job Description
1. Role Overview
We are looking for an Education Marketer to own growth for Apply2unis, our education brand, end to end. You'll bring students in, convert them, and keep them happy until they have an offer in hand. This is a commercial role with a service backbone.
2. About Virtual Nation
Virtual Nation builds and scales businesses for the long term. Apply2unis (apply2unis.com) is our education brand: we help students find the right universities abroad and get in. We have operated as a distributed team from day one. We are direct, we write things down, and we trust people with real ownership instead of managing them closely. People tend to stay.
3. Job Description
You will generate demand for Apply2unis both online and offline, run webinars that fill your own pipeline, and manage every applicant through to a decision alongside the Apply2unis team and our partners. This suits someone comfortable standing in front of a room of parents on a Saturday and comfortable in a CRM on Monday morning.
4. Key Responsibilities
Generate demand, online and offline:
- Run lead generation across paid and organic channels, email campaigns, and social
- Work school visits, education fairs, community events, and referral networks in person
- Build relationships with schools, counsellors, and community organisations that send students consistently
Run webinars and live sessions:
- Plan, promote, host, and follow up on webinars covering study destinations, course selection, scholarships, visas, and admission requirements
- Present clearly and confidently to audiences of prospective students and their parents
- Convert attendees into applicants
Own the sales number:
- Take enquiries from first contact to signed engagement
- Handle objections, price conversations, and the follow-up discipline that closes education sales, which are rarely closed on the first call
Manage the application pipeline:
- Work with the Apply2unis team and university/agency partners to carry every applicant through to a decision (documentation, university selection, submission, offers, acceptance)
- Keep the CRM accurate, chase what's outstanding on both sides, and ensure nothing stalls silently
- Report on pipeline health and conversion at each stage
Keep clients satisfied:
- Be the person clients trust through a stressful, high-stakes process
- Respond quickly, set honest expectations, and resolve problems before they escalate
- Turn happy families into referrals and testimonials
5. Skills & Competencies Required
Must-have:
- Proven experience generating leads and closing sales, with numbers you can talk through
- Hands-on competence with CRM tools (pipeline hygiene, stages, follow-up sequences, reporting)
- Experience running email marketing campaigns end to end
- Demonstrated public speaking ability; you can hold a room and present with authority
- Experience planning and hosting webinars or live online events
- Strong written and spoken English
- Highly organised, able to run dozens of live applications without dropping any
- Willing and able to travel interstate and overseas on short notice, including a valid passport or the ability to obtain one promptly
Nice-to-have:
- Previous work in an education consultancy, study-abroad agency, or travel agency
- Working knowledge of admissions processes and student visa requirements for the UK, Canada, US, or Europe
- Existing relationships with schools, counsellors, or community networks in Nigeria
- Paid social or search advertising experience
6. Performance Metrics & KPIs
- Number of leads generated and converted
- Webinar attendance and conversion-to-applicant rate
- Sales closed (enquiry to signed engagement)
- Application pipeline health (documentation, submission, and decision turnaround)
- Client satisfaction, referrals, and testimonials generated
7. What Success Looks Like
At 90 days: You're running consistent lead generation, hosting webinars that convert, and managing an organised, accurate pipeline with no dropped applicants.
At 1 year: Apply2unis has a steady, growing base of students you've brought in and converted. Client satisfaction is high, referrals are flowing, and your pipeline runs cleanly from first contact to offer.
8. Growth Path
Strong performers can grow into a Head of Growth or Country Lead role for Apply2unis, with broader ownership over strategy, partnerships, and team building.
9. Compensation & Benefits
- Uncapped performance bonus, with full commission structure explained at first interview
- Salary reviewed at six and twelve months from confirmation, and annually thereafter
- Logistics support and travel costs covered for company business
- Introductions to existing contacts, partners, and referral networks from day one
- Full-time employed position with statutory deductions and employer contributions handled by Virtual Nation (not a contractor engagement)
10. Why This Role Is Different
Most sales roles hand you a target and a phone. We are handing you a brand, a warm contact base, budget for travel, and a market where families are actively looking for exactly what we do. We are a small team. What you build here will still be running in ten years.
11. Application Process
Prepare your CV along with the following attachments:
- A short note (no more than 300 words) on a sales or marketing result you are proud of, with the numbers
- A link to a recording of you presenting or speaking, if you have one
Attach these to your CV and submit. Click apply and follow the process to the best of your ability. Every step is a point that decides your employability in our company.
What to expect
This application includes a short 7-question screening step so the team can learn a bit more about your fit before moving to interviews.
Required Skills
CRMWritingCommunicationOrganizational Skills
About the Company
Virtual Nation
Marketing Services
11-50 Founded 2023
Virtual Nation is a technology holding company that builds and scales businesses for the long term. Registered in 2023, we've spent the years since building quietly. Virtual Nation is a technology holding company that builds and scales businesses for the long term.
We started one brand, then another, and discovered that Virtual Nation worked best behind the scenes, letting each brand stay focused on what mattered without the noise of a shared name.
We started one brand, then another, and discovered that Virtual Nation worked best behind the scenes, letting each brand stay focused on what mattered without the noise of a shared name.
Today our company spans three brands — a global migration platform, a university admissions companion, and a digital growth agency — serving customers across the UK, US, Europe, Africa, and beyond. We do not chase trends or force integrations that look good on a slide. We allocate capital, back exceptional people, and protect the conditions that let great work happen.
What ties us together is not a product or a market. It is a standard — for how we treat customers, how we write things down, and how we think about the decades ahead.
Virtual Nation is the capital, the patience, and the operating discipline behind Veycl, Apply2unis, and Sellable Marketing — three brands, one long view.
Virtual Nation is the capital, the patience, and the operating discipline behind Veycl, Apply2unis, and Sellable Marketing — three brands, one long view.
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Company
Virtual Nation
Marketing Services
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